OUR STORY
OUR STORY
Analog is passion for coffee & community, made tangible.
Analog was founded with the view that every cup of coffee poured should be something special, and that ‘good enough’, is never good enough. The first Analog was opened in 2011 at the Calgary Farmers Market, followed by the 17th Ave location right in heart of the city’s beltline in 2012. Our community (and cafés) have only continued to grow from there.
We hope you’ll quickly see how completely and totally obsessed we are with every decision that goes into our coffee and products. Every detail of the guest experience is considered, pondered, and intuitive, from the décor, vibe and food, to the coffee itself. Celebrating the individuality of our talented baristas, we use some of the most innovative equipment available - a barista’s dream. Analog is a place where we can carefully craft our brilliant single-origin coffees, and where everyone can join the Analog community finding their own place in the Analog story, which, of course, is only getting started.
Analog is built on a few simple but important ideas:
1 / But, We’re On a Quest.
At Analog, average is completely unacceptable. We’re always in search of the finest coffees for our customers, and our community. We’re driven by the need to deliver epic, unmatched coffee experiences to our customers. Every day. In every way.
2 / Our Community is Everything.
We want to share our coffee with everyone, from the longtime aficionado, to the newcomer who just wants something a little (or a lot) better to drink. It’s not about attitude or elitism. It’s about how everyone who orders our coffee deserves the best coffee we can find.
3 / Great Coffee Makes Life Better.
We know good coffee is everywhere, but great coffee is surprisingly rare — whether you’re drinking it as fuel for your busy day, or an escape from it. We’re here for those who want a life less ordinary. If only for the time it takes to finish a cup of our Analog Coffee.